India has really come a long way since the Internet was introduced. It has only assisted innovation in thoughts and also eventually lead to the rise of Entrepreneur culture in the country. However, since the time world became more connected with technology, products underwent a test of time and people actively decided to enhance the way we use them. Thus, there was a need to make products more lasting and understand that with changing times, evolution is necessary at every step. This phenomenon gave rise to a concept called the User Experience. Though this term maybe relatively fresh in India, but it is soon catching up with the innovators and the new breed of entrepreneurs the nation is producing. To get a clear picture of what to expect as UX develops its domain in India, let us take a look into its evolution. UX can be better explained with the following visuals, though it is something beyond a human-computer interaction.
The Timeline so far: Indian software companies were the first to realize the significance of the UX market. Oracle, Cognizant, Honeywell, Infosys etc took to this new service offering at a point in time when the concept was fresh even from a global perspective. It was 1999 when these companies realized the potential of how there was a futuristic angle to this. Around 2005, a lot of companies started realizing the impact of a good design and how it can eventually lead to better sales. Some examples can be seen in the form of the early website designs which majorly focused on the content but hardly paid any attention to the design and a structured approach of presentation. There used to be too much content cluttered on the website which over a course of time was quite difficult on the eyes. It was then a matter of realization that to stay in the business, all you need is a better user experience. This was a big wake up call to the major corporate websites in the country as well as other services which otherwise never took into consideration UX.
We all would agree that even the government websites are not in tune with the evolving trend. But in recent times the evolution has smoothly transitioned into a phase where almost every company is taking it into a strong consideration when making a website. This trend has starting catching up post 2010. The website designs that we see these days are very user friendly and easy on the eyes.
As the market starts getting more competitive, UX stands out as differential. There have been some interesting examples, even the recent revamp to the Indian government website towards a cleaner UI compared to its predecessors is quite a welcome relief. Some of the popular websites of India such as FlipKart, indiatimes, rediff, HDFC bank have all come a long way in terms of their design layout since the time they started out.
The year 2015 has seen some really innovative designs not just in the form of websites, but mobile applications as well as consumer products. The market has really paved for UX with interesting mobile applications such as Hike messenger, deck, Shifu, VuClip to name a few.
What’s In Store For India: Post 2012 the startup culture in India has seen a considerable rise. The need of the hour is to stay ahead of the curve and be distinct on the ground of what your product or service can offer uniquely. As a result whoever decides to invest more in the element UX of the design part they will have an edge over the others. Also the trend positively suggests a market explosion by Q1 2018. UX is seen from a value proposition deal in any business. Keeping the convenience of the user in mind directly results in increase of consumer base. By providing a user friendly design for any product that is created with the intention of reaching the masses, customers get the feeling of being valued. The Indian population is another factor which creates the country a sought after consumer market for any product. Since 2013, there is a rising trend of companies that are undertaking UX learning courses. The UX community is steadily making its presence felt with innovations happening all across the country.
However, India has to go a long way to ensure the complete potential of UX is harnessed. For this, the awareness needs to increase, knowledge sharing, seminars or companies need to highlight the importance of this subject in the coming years. TechVED and PeepalDesign are some companies in India which have made their presence felt in the world of UX. Some companies like NotchUX and ImaginXP from Pune are also taking initiatives to spread the wings in this department. Pune, Bangalore, Mumbai are some of the front-runners in the country who are contributing in this evolution. The future of UX design in India seems promising and in coming times, the transition will be a sight to see. This industry has a tremendous growth potential which needs to be completely realized by every company.